How OpenRoaming Can Substitute DAS Solutions for Cheaper and Improve Earnings by Up to 60%

In the competitive world of cellular coverage solutions, OpenRoaming is emerging as a powerful alternative to Distributed Antenna Systems (DAS). This article explores how implementing OpenRoaming can not only provide a cost-effective solution but also enhance earnings by up to 60%.

Introduction: Why OpenRoaming Is the Future of Cellular Coverage

In the quest for better connectivity, businesses are turning to innovative solutions. OpenRoaming, a new standard developed by the Wireless Broadband Alliance (WBA), promises seamless and secure WiFi access across different networks. This approach can replace costly DAS systems, offering enhanced earnings and customer satisfaction.

How can businesses achieve better cellular coverage at a lower cost? The answer lies in adopting OpenRoaming.

The Cost of Traditional DAS Systems

• Distributed Antenna Systems (DAS) have been the go-to solution for improving cellular coverage in large buildings and venues. However, the cost of installing and maintaining DAS is prohibitive. With expenses running into hundreds of thousands of dollars, it's a significant investment that not all businesses can afford.

• Installation and Maintenance Costs: DAS requires extensive cabling and specialized antennas, which need professional installation. The maintenance costs add up over time, making DAS a recurring expense.

How OpenRoaming Works

OpenRoaming leverages existing WiFi infrastructure to provide seamless connectivity. By automatically connecting users to the best available network without requiring manual logins, it ensures uninterrupted service.

Key Features of OpenRoaming

• Seamless Connectivity: Users move between networks without needing to reauthenticate.

• Enhanced Security: Utilizes WPA3 encryption for secure connections.

• Cost-Effective: Eliminates the need for additional hardware like in DAS systems.

Economic Benefits of OpenRoaming

Implementing OpenRoaming can lead to substantial savings and increased revenue. Here's how:

Lower Installation Costs

• No Need for Additional Hardware: OpenRoaming uses existing WiFi networks, eliminating the need for new infrastructure.

Reduced Maintenance Expenses

• Simplified Management: Managing a WiFi network is generally simpler and cheaper than maintaining a DAS.

Increased Customer Satisfaction

• Enhanced User Experience: Customers enjoy uninterrupted connectivity, which can lead to higher satisfaction and increased loyalty.

Revenue Opportunities

• Monetizing WiFi Access: Businesses can offer premium WiFi services or advertise to users, creating new revenue streams.

Case Study: Improved Earnings with OpenRoaming

Several businesses have already seen significant benefits from adopting OpenRoaming. For example, a large shopping mall in New York implemented OpenRoaming to enhance their connectivity solutions. The results were remarkable, demonstrating the tangible advantages of this innovative approach.

Background

The shopping mall faced numerous connectivity issues that were affecting both customers and retailers. Complaints about poor cellular reception and inconsistent WiFi service were common. This negatively impacted customer satisfaction and, consequently, sales. The mall management was looking for a solution that would improve connectivity without incurring the high costs associated with DAS.

Implementation of OpenRoaming

After careful consideration, the mall decided to implement OpenRoaming. The deployment involved integrating the existing WiFi infrastructure with OpenRoaming capabilities, allowing seamless and secure connections for all users. The process was straightforward and did not require significant additional investment in new hardware.

Results

The impact of OpenRoaming was immediate and profound. The mall reported a 60% increase in customer satisfaction. Shoppers appreciated the reliable and seamless connectivity, which enhanced their overall experience. Retailers also noticed a positive effect on foot traffic and customer engagement.

In addition to the increase in satisfaction, the mall experienced a 40% reduction in connectivity-related complaints. This reduction not only indicated improved service quality but also freed up the mall's customer service team to focus on other areas, further improving the overall operational efficiency.

Financial Impact

The financial benefits extended beyond just cost savings. The improved connectivity encouraged shoppers to spend more time in the mall, leading to increased sales. Retailers reported higher sales volumes, which they attributed to the better shopping experience facilitated by reliable WiFi connectivity.

Conclusion: The Future is OpenRoaming

By adopting OpenRoaming, businesses can reduce costs, improve customer satisfaction, and create new revenue opportunities. It's a viable and profitable alternative to traditional DAS systems.

References

• How Offering Free WiFi at Your Business Impacts Customer Satisfaction

• Benefits of Offering Free WiFi

• Wireless Broadband Alliance OpenRoaming

• WPA3 Encryption

By focusing on the economic and operational advantages of OpenRoaming, businesses can make informed decisions that boost profitability and customer experience. OpenRoaming is not just a technological advancement; it's a strategic investment in the future of connectivity.