Case Study: Passpoint Deployment at Chick-fil-A with Alta Labs & WayFi Wireless

Discover how WayFi Wireless and Alta Labs deployed Passpoint Wi-Fi at two Chick-fil-A locations, enabling seamless mobile connectivity and earning passive revenue through cellular carrier offload.

CASE-STUDY

Alta Labs

7/30/20252 min read

Case Study: Seamless Passpoint Deployment at Chick-fil-A

Powered by WayFi Wireless + Alta Labs

Overview

WayFi Wireless partnered with Alta Labs to deploy carrier-grade Passpoint Wi-Fi at two Chick-fil-A locations in St. George, Utah. The result: automatic, secure mobile connectivity for guests, improved cellular offload for carriers, and monthly passive income for the franchise operator.

Deployment Highlights

  • 2 Chick-fil-A locations:

    • Red Rock Commons

    • Auto Mall Drive (Bluff Street & Blackridge)

  • 4 Alta Labs AP6-Pro indoor access points

  • 3 Alta Labs AP6-Pro outdoor access points

  • 2 Route10 10 Gbps routers

  • 2 Alta Labs S8-POE 8-port switches

  • Passpoint / Hotspot 2.0 enabled via Alta Control interface

Key Metrics

  • Over 78,400 successful Passpoint authentications

  • More than 15,600 unique users (excluding repeat sessions)

  • $300+ monthly revenue per location from carrier offloading

  • $600+ combined monthly passive income

The Challenge

Upgrading Guest Wi-Fi Without Disrupting POS Systems

  • The operator relied on a secure POS Wi-Fi network and lacked a guest solution.

  • Needed a secure, frictionless Wi-Fi experience for customers.

  • Sought a monetization opportunity to justify the infrastructure upgrade.

The Solution

Dual-Network Design with Seamless Authentication

  • A separate internet line was installed at each location for guest and offload traffic.

  • Alta Labs hardware was deployed and managed using the Alta Control interface.

  • WayFi Wireless enabled carrier-grade Passpoint functionality, integrating with major mobile carriers.

  • Users connected automatically using SIM-based credentials—no captive portal, no app.

Why Passpoint?

Better Experience for Users, Better Data for Carriers

  • Authenticates mobile devices using their SIM credentials with no user interaction.

  • Supports automated cellular offloading to reduce mobile network congestion.

  • Meets carrier requirements for:

    • Accurate and timely RADIUS accounting

    • Reliable, high-bandwidth network performance

    • Secure, standards-compliant authentication flow

Ready to Get Started?

Looking to modernize your guest Wi-Fi and start earning passive income from cellular offload?

Carrier offloading now more than offsets the cost of that additional internet connection.

— Chase Harrison, CEO, Alta Labs

Results & Benefits

Immediate Return on Investment

  • Seamless guest Wi-Fi for thousands of customers

  • Significant offload traffic: Over 78,400 sessions and 15,600 unique users

  • Passive revenue of over $600/month combined across both locations

  • Full separation from POS systems, preserving security and compliance

Deployment Locations

Red Rock Commons

15 S River Rd Ste 500

St. George, UT 84790

View location

Auto Mall Drive (Bluff Street & Blackridge)

1333 S Auto Mall Dr Bldg 200

St. George, UT 84770

View location

Watch the Installation

📺 Watch the deployment video on YouTube